In golf, 72 is the standard. The number every professional plays toward.
72: The League is India’s first franchise-based professional golf league, transforming the sport into a team-driven national spectacle. With city teams, player auctions, and a competitive tournament format, it repositions golf for a broader, modern audience.
More than a league, 72 becomes a mark of performance and belonging.
The identity for 72 The League draws inspiration from the geometry and rhythm of a golf fairway. At its core, the custom “72” mark flows like a continuous course - smooth, directional, and deliberate - echoing the movement of play from tee to green.
A key conceptual anchor is the number itself: 72, the benchmark score in golf, designed to remain visually legible even when rotated 180 degrees. This ambigram-like quality reflects balance, precision, and the cyclical nature of the game—where every round resets, yet every stroke counts.
The circular badge structure reinforces the idea of a complete round, while the textured inner field subtly references turf patterns and course topography. The result is a mark that feels both competitive and composed - rooted in the sport, yet elevated for a modern league identity.
Gentleman's jacket designed by Shantnu Nikhil for 72: The League.