I approach design with clarity and intent - stripping things down to what works, what communicates, and what scales. Over the last 14+ years, I’ve worked across branding, packaging, spatial and digital, shaping ideas into systems that are both strategic and culturally grounded. From global portfolios at PepsiCo to building the world of Kati Patang, my work is driven by precision, structure, and sharp decision-making.
Alongside that runs a completely different practice - painting. It’s instinctive, chaotic, and deliberately meaningless. No strategy, no objective. Just randomness, surrealism, and letting go.
That contrast keeps things balanced. One side builds order, the other resists it.