The original AIFF identity carried strong legacy value, but it felt visually dated for the evolving landscape of modern football. The redesign reimagines the crest as a symbol of movement, ambition, and national pride.
Built around a dynamic tricolour flame wrapping around a football, the new identity creates a cleaner, bolder, and more contemporary visual language — designed to work seamlessly across jerseys, stadiums, merchandise, and digital platforms while capturing the rising energy of Indian football.
