Kati Patang Bareilly Bold

PACKAGING DESIGN

Following the triumph of Kati Patang craft beers, the client's aspiration was to expand beyond metropolitan areas and venture into the smaller towns of India, where strong beer held prominence. Thus emerged Kati Patang Bareilly Bold, tailored for this endeavor – a robust and audacious beer. The design essence harmonized with this fervor, echoing the vibrancy of these towns. The palette, aesthetics, and typography were an ode to the visual vernacular of these narrow lanes, creating a visual celebration that resonates with the target audience and their locales.