All India Football Federation

IDENTITY DESIGN // BRAND REFRESH

The All India Football Federation (AIFF), established in 1937, had been sporting a generic identity since its inception, which lacked the visual appeal to compete with international football federation identities. To address this, the redesigned identity embodies the pride and passion of the emerging Indian football players and fans. The new visual representation captures the spirit of India's rising football culture, symbolizing a fresh era of dynamism and enthusiasm within the sport.