Kati Patang Merchandise

MERCHANDISE DESIGN // LIFESTYLE PHOTOSHOOT

The "Break Free Collection" of merchandise and collectibles was a strategic initiative by Kati Patang. These products were thoughtfully designed and offered as giveaways at various bars and restaurants, as well as made available for purchase on the Kati Patang website. Beyond serving as unique and appealing merchandise, this collection played a multifaceted role in enhancing the brand's visibility and market presence. Furthermore, in a regulatory landscape where direct advertising of alcoholic beverages is prohibited, the "Break Free Collection" provided a creative workaround. By prominently featuring the brand's imagery and messaging on these items, Kati Patang was able to indirectly promote its brand and products without violating any advertising restrictions.