Kati Patang NOT

PACKAGING DESIGN

Kati Patang NOT emerged as a non-alcoholic counterpart strategically designed to expand market reach, catering to individuals who abstain from alcohol consumption or prefer alternatives on specific occasions. This innovative range not only broadened Kati Patang's market share but also addressed the legal restrictions on advertising alcoholic beverages in India by serving as a surrogate advertising tool. By encompassing the essence of choice and inclusivity, Kati Patang NOT played a pivotal role in positioning the brand across diverse consumer preferences and regulatory requirements.