Kurkure Playz

PACKAGING DESIGN

As a part of Pepsi's comprehensive recruitment process, I was tasked with the redesign of packaging for Kurkure, an iconic Indian snack brand under the Pepsi portfolio, I was granted an open-ended brief. Opting for a dynamic approach, I crafted a vibrant and playful design solution meticulously tailored to connect with the intended audience. The outcome not only adhered to the brand's essence but also exemplified my aptitude to creatively address design challenges.