Doritos Dinamita

PACKAGING DESIGN

Scope: Project management, Design and conceptualisation.
Introducing Doritos Dinamita, a fresh addition to the Doritos portfolio. While the product is already present in certain global regions, it underwent a redesign specifically tailored for the Indian market (details protected by a non-disclosure clause). Given its extra-hot flavors, the design language and product identity were carefully crafted to evoke an explosion of flavors, effectively capturing the bold and intense essence of the product.