Doritos x Call of Duty Mobile

PACKAGING DESIGN

Scope: Project management, Design and conceptualisation, print production management
Doritos has already established a strong recognition among the youthful gaming target audience. The introduction of a limited edition range in collaboration with Call of Duty aimed to further amplify Doritos' presence within India's gaming community. While upholding the overarching global design language of Doritos, specific enhancements were made, including a camouflage pattern and a dynamic triangle, both serving to encapsulate the essence of warfare gaming and resonate with the gaming enthusiasts.