Pepsi Inspired By India

PACKAGING DESIGN

As a component of Pepsi's recruitment procedure, I engaged in an open-ended task. The assignment entailed designing a limited edition Pepsi can, drawing inspiration from my unique interpretation of India. For this project, I chose to visually capture the concept of India existing at the crossroads of social contrast. Within this framework, the juxtaposition of modernity and tradition coexists harmoniously, forming a rich tapestry of visual representation.