Quaker Muesli

PACKAGING DESIGN

Scope: Project & team management, Design and conceptualisation, print production management, art direction
Introducing Quaker Muesli, a fresh addition to the rapidly growing Quaker portfolio in India. This product was conceived as a convenient, ready-to-eat option for healthy snacking on the go, as well as a nutritious complement when added to milk. To distinguish itself from the conventional Quaker oats that necessitate cooking, the design intentionally departed from the established visual language of Quaker. It embraced a vibrant and alluring aesthetic, effectively capturing attention on store shelves while firmly setting itself apart from the standard Quaker oats range.