Doritos Sizzlin’ Hot

PACKAGING DESIGN

Scope: Project management, Design and conceptualisation, print production management
Doritos has consistently encountered the challenge of its flavor being perceived as too mild for the Indian palate. In response, Doritos introduced Doritos Sizzlin' Hot Nachos, an intensely spicy and flavor-packed variant. Reflecting this shift in flavor profile, a new packaging was meticulously crafted, featuring flames that vividly symbolize the fiery sensation one might encounter while savoring the nachos. This visually striking design effectively communicates the bold and spicy nature of the product, addressing the pain point and engaging the target audience.